Amstel

Amstel beer glass

Delta needed a digital twin of the Amstel beer glass, matched precisely to a supplied reference for lighting and angle, with spritz added for realism. We modelled both the glass and liquid, then textured and lit the product in Cinema 4D to achieve a seamless match. To maximise flexibility, we delivered final assets both with and without spritz, and with and without the logo — giving Delta the freedom to adapt the imagery to whatever a campaign requires. The result is a reusable asset they can now call on for any future variations, without the need for a physical reshoot.

Amstel · Delta · Digital twin and layered assets

Process

  • Modelling from photo reference
  • Lighting & shading in Redshift (materials, texture accuracy)
  • Render, comp & retouch pass
  • Final layered asset

Final asset layers

C4D workspace

Rubbing for emboss detail

Lighting reference

Glass reference

Why CGI

  • No shoot required — no studio, no travel. Everything happens on a workstation.
  • Infinite iteration — change the angle, colourway, lighting, or background without re-shooting. Cheaper to explore options.

Credits

Client – Amstel

Agency – Delta