Legal

Privacy and cookie policy

Last updated 23 October 2026

Who we are

This website, www.bloodsweatandbeard.co.uk, is run by Blood Sweat And Beard Limited (“we”, “us”), a company registered in England and Wales, company number 15081213. We are the controller of the personal data described in this policy.

If you have a question about this policy or about your personal data, use the form on our Contact page.

What we collect and why

When	What we collect	Why, and our legal basis
You send us a brief	Your name, company, email address and the details you give us about your project, such as what you are launching, deliverables, timing and budget.	To reply, discuss the work and prepare a proposal. Legitimate interests, and steps taken at your request before entering a contract.
You book a call	Your name, email address and chosen time, collected by our booking provider, Calendly.	To arrange the call. Steps taken at your request. Calendly also acts under its own privacy notice.
You accept analytics cookies	Pages viewed, approximate location, device and browser type, and how you reached the site, through Google Analytics.	To understand how the site is used and improve it. Your consent, which you can withdraw at any time.
You visit the site	Your IP address and basic request details, recorded in our hosting provider’s server logs.	To run the site securely and fix faults. Legitimate interests.

The site loads its fonts from Google Fonts. Your browser therefore connects to Google’s servers when a page loads, and Google receives your IP address as part of that request.

We do not use advertising or social media tracking cookies, and we do not sell personal data.

Cookies and similar technologies

Google Analytics cookies are only set if you choose Accept on the banner. If you choose Decline, or make no choice, Google Analytics is not loaded and no analytics cookies are set.

Name	Set by	Purpose	Lasts
_ga	Google Analytics	Tells one visitor from another so visits can be counted.	2 years
_ga_DS12VMS52P	Google Analytics	Keeps track of a visit across pages.	2 years
bsb_cookie_consent	This site (browser storage)	Remembers whether you accepted or declined, so we do not ask again on every page.	Until you clear your browser data

When you open the booking panel, Calendly may set its own cookies. These are covered by Calendly’s privacy notice.

You can change your mind at any time by choosing Cookie settings in the footer of any page. Declining removes the Google Analytics cookies. You can also delete cookies in your browser settings.

Who we share data with

We use a small number of providers to run the site and the business: our website host (Flywheel), Google (analytics and fonts), Calendly (booking) and our email provider. They process data on our behalf or under their own terms. Some of them handle data outside the UK, using safeguards recognised under UK data protection law.

How long we keep it

We keep enquiry details for as long as we need to deal with your request and for reasonable business records afterwards, then delete them. Analytics data is kept for the period set in our Google Analytics account.

Your rights

Under UK data protection law you can ask us to:

tell you what personal data we hold about you, and give you a copy;
correct anything that is wrong or incomplete;
delete your data, or restrict how we use it;
stop using your data where we rely on legitimate interests;
give you your data in a portable format, where that applies.

Where we rely on your consent, you can withdraw it at any time. To use any of these rights, contact us through the Contact page.

If you are unhappy with how we have handled your data, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed.