Studio . How we work

Four stages. One product asset.

How a project runs at Blood Sweat & Beard – from the first brief to files you can use again next season.

Brief a product launch

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Senior-led . CAD to campaign . UK-based

Modelled Geometry

Materials and lighting

Final render

Understand the launch.

We establish what you are launching, what you already have and where the imagery will be used. CAD data, packaging artwork, reference photography, prototypes or the physical product all work.

If something is missing, we help identify the most practical route forward.

Build and approve the product.

We build an accurate digital version of the product and agree the details before any campaign work begins.

Approving the product first keeps feedback manageable and stops late surprises in production.

Create the campaign imagery.

Packshots, key visuals, detail crops, colourway variants and motion – all built from the one approved product.

The campaign stays consistent across every scene and every format.

Deliver, and keep it working.

Files are prepared to your channel specifications and handed over ready to use.

The product asset stays live for future colourways, seasonal campaigns, packaging changes and the next launch.

Who leads it.

Every project is led by founder and CGI artist Paul Johnstone, from first conversation to final delivery. One person, accountable for the work.

How it scales.

When a brief needs extra modelling, animation or motion, trusted specialists come in around it. You keep one point of contact throughout.

Suited to projects where

The product is not yet ready to photograph
Multiple colourways or flavours are required
Visual consistency is needed across a large campaign
Photography would be difficult or expensive
Assets need to be adapted for future campaigns
Senior CGI support is needed without a full agency

“Working diligently to the brief whilst offering areas of improvement from his experience. Thank you for helping us elevate the final output.”

Claire Whyman – Creative Services, Homeground

“He has worked seamlessly amongst our team and we always look forward to working together with him.”

Sam Redwood – Producer, Stanleys Post

Planning a product launch?

Send your brief, CAD files, packaging artwork or reference images. We will review what you have and recommend the most practical route to the assets you need.