Britvic
Pepsi
Britvic supplied splash assets and a hero can visual to serve as the creative direction — defining angle, lighting, and overall look. Using this as our reference, we modelled, textured, and lit CGI twins of the 600ml, 1.5L, and 2L products, then composited them into the supplied splash imagery in retouch to deliver seamless, production-ready results across multiple flavour variations.
Britvic · Iris Worldwide · CGI twins and compositing
Process
- CGI twins
- Reference image
- Lighting & shading in Vray (materials, texture accuracy)
- Render, comp & retouch pass
Reference image
C4D workspace for 600ml
C4D workspace for 1.5L
Why CGI
- No shoot required — no studio, no travel. Everything happens on a workstation.
- Infinite iteration — change the angle, colourway, lighting, or background without re-shooting. Cheaper to explore options.
- Flexible — can integrate into existing projects and workflows.
Credits
Client – Britvic
Agency – Iris Worldwide
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