Internal project

Hautmec hand saw

Renowned photographer Karl Taylor set a challenge on his learning platform, visualeducation.com, to light and shoot a hand saw cutting wood to show the product in action. We decided to enter and see how our work compared to the real thing. We had some great feedback, and he didn’t realise it was CGI — once we told him, he asked if he could use it as a discussion point in one of his live chats.

Internal project · Product in action · Photographic match

Process

  • Modelling from photo reference
  • Lighting & shading in Redshift (materials, texture accuracy)
  • Render, comp & retouch pass

C4D workspace

Substance Painter workspace

Clay render

Result

Final render

Why CGI

  • No shoot required — no studio, no travel. Everything happens on a workstation.
  • Infinite iteration — change the angle, colourway, lighting, or background without re-shooting. Cheaper to explore options.
  • Photographic quality — the look and feel, without the added costs and reduced flexibility once the shot is finished.

Credits

Internal project

Next project

→