Lipton

Lipton

Lipton needed their new 1.25L bottle to seamlessly match an existing campaign image shot with their 500ml — replicating the same angle, lighting, and spritz effect. This meant modelling the new bottle from scratch and rebuilding textures, while closely studying the original photography’s lighting setup to match it exactly. Delivered against a tight deadline and across multiple flavour variants, the project has given Lipton a reusable digital twin of the bottle for future campaigns.

Lipton · PICS UK · Packshots and colourways

Process

  • Modelling from photo reference
  • Lighting & shading in Redshift (materials, texture accuracy)
  • Render, comp & retouch pass

Photography reference and artwork

C4D scene file

Wireframe and clay renders

Result

Flavour variants from one approved bottle

Why CGI

  • No shoot required — no studio, no travel. Everything happens on a workstation.
  • Infinite iteration — change the angle, colourway, lighting, or background without re-shooting. Cheaper to explore options.

Credits

Brand – Lipton

Production partner – Delta

Agency – PICS UK