Wacom
Wacom product launch
With Wacom’s new product still in pre-production, a traditional photoshoot for the packaging launch wasn’t an option. Working directly from CAD files, we built the hero product shots and packshots entirely in CGI — collaborating closely with the creative team to realise their vision without a physical product ever existing. Despite a tight deadline running ahead of production, we delivered multiple angles and scenes from a single 3D asset.
Wacom · Iris Worldwide · Hero shots and packshots
Process
- Creative exploration
- CAD model repurposed
- Lighting & shading in Substance Painter and Redshift (materials, texture accuracy)
- Render, comp & retouch pass
CAD model in C4D
Texture look dev
Creative exploration
Creative exploration
Clay render
Result
Final render
Why CGI
- No shoot required — no studio, no travel. Everything happens on a workstation.
- Infinite iteration — change the angle, colourway, lighting, or background without re-shooting. Cheaper to explore options.
- Consistency at scale — same product, dozens of scenes and backgrounds, all perfectly matched for lighting and quality.
Credits
Client – Wacom
Agency – Iris Worldwide
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